Press Release Writing Mistakes or How NOT to write a press release
Here are some things to watch for when writing your press release
Don't use non-ASCII characters
Watch for non-ASCII characters like the trademark, copyright and registration mark symbols as well as open and close quotes. Be sure to review your release before submission and replace these special characters with plain text equivilents e.g. (TM), (R), (C) and "
Don't use manual line breaks
Make sure that your press release hasn't been preformtted for 80 characters (or similar). Only use line breaks at the end of a paragraph.
Limit the jargon
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.
Include correct contact information
If your press release includes incorrect or incomplete contact information it will discourage the media. Be sure to include the correct information for at least one person designated to answer inquiries from journalists who have received your release.
Mixed case
Never write your press release in all UPPER CASE LETTERS. Your release will not be approved my the FPRC editors and it if did, it would be ignored by journalists.
Check your spelling
Errors in spelling and grammar will lower the credibility of your press release
No HTML
Never include HTML or other markup languages (like XHTML or XML) in your press release.
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