Big Babol New TVC – “Big Babol Bade kaam ki cheez” (2009-06-24)
Big Babol, the bubble gum brand from confectionery major, Perfetti Van Melle India, has launched a new TV commercial. The communication that has been developed around the core product attribute of its ‘big bubble’, builds on the already established positioning of ‘Bade Kaam Ki Cheez’. The new commercial presents yet another situation, where the bubble comes into play and puts a spin on the story. The commercial cleverly romanticizes the bubble to transform the seemingly mundane activity of blowing a bubble into an exciting device that could be used in an ingenious fashion. The baseline Big Babol ‘Bade Kaam Ki Cheez’ (very useful thing) helps reinforce this thought.
