Marketing Expert Launches New Blog (2008-12-29)
Dr. Scott Testa, a prominent marketing expert and professor has launched a new Blog, Dr. Scott's Cool Marketing and Business Blog at http://www.scotttesta.com/, serving those who are interested in increasing their marketing presence and brand.
State of the Brand Survey Results Announced: Brand commitment is high; brand creativity is low (2007-01-23)
If companies are highly committed to their brands and spend significant time and resources to keep them fresh and relevant, why do so few brands make a connection with consumers?
Sure, the noisy, highly competitive marketplace makes it difficult. But, based on the State of the Brand Survey, there may be another answer: Brand marketers are stuck in a rut.