AvidTrak releases Free Call Tracking Primer for Performance Search Engine Marketers (2010-03-19)
The tactic of tracking and reporting on Inbound Phone Calls generated through Search Engine Marketing (SEM) campaigns is increasingly being adopted by Performance Search Engine Marketers. While experienced SEM professionals intuitively realize the importance of measuring offline conversions and conducting rigorous attribution analysis, newer entrants in SEM still haven’t been fully exposed to all the measurement requirements and underlying techniques necessary to justify a SEM campaign.
To reduce the gap in knowledge between experienced SEM Pro’s and newcomers, Media Flint, the developers of AvidTrak Call Tracking Software have put together a Primer on Call Tracking.
The Primer/FAQ material was derived from many questions that AvidTrak’s marketing team fielded from Search Marketers hailing from large and small organizations conducting SEM campaigns.
