Radio One Selects Marketron Mobile to Power its Mobile Community and Advertising to Drive Audience Engagement and Sales (2011-07-02)
Radio One, Inc., the nation's largest radio broadcasting company that primarily serves African-American and urban listeners, today announced that it has chosen Marketron Mobile, a Mediascape Service, as its primary technology solution to power audience engagement and sales efforts across mobile for its more than 50 stations in 15 major markets.