REEBOK AND SONY ERICSSON TIE - UP TO BRING THE ULTIMATE FITNESS KIT (2007-01-29)
Reiterating its position as the number one sports and fitness brand in the country, Reebok is proud to tie-up with Sony Ericsson to promote the fitness culture in the country. Research has shown that listening to music while working out enhances the workout where one workouts harder and faster without realizing it. Determined to take the fitness platform to the next level, Reebok has decided to reward every buyer of Sony Ericsson’s Active Walkman Phone W710i with a pair of its highly stylized and ultra comfortable special edition Foster running shoes. W710i helps fitness enthusiasts count calories, measure their running speed and distance, and calculate the number of steps they have taken while running.
