Wrangler® Launches ‘Next Blue’ Design Competition Denim leader calls on consumers to design the next line of blue jeans (2011-03-16)
Throughout its long history, Wrangler® has placed tremendous value on the insights and ideas of its consumers. Now through April 26, the iconic denim brand will hand the design process over to consumers with the launch of Next Blue by Wrangler, a limited edition collection of blue jeans launching this fall. Through a unique online competition, consumers will both design and choose the first style in the Next Blue jean collection.