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GameColony.com announces partenrship with Digital Agency Group, signs up new affiliate - gamebreaklounge.com

GameColony.com, a provider of online competitive multi-player games of skill has formed a strategic partnership with Digital Agency Group, Inc. (DAG), Internet media and advertising company, formerly the New Media Group at Lions Gate Entertainment. GameColony.com will provide "co-branded" gaming content to a DAG affiliate - GameBreakLounge.com.

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May 15, 2006 (FPRC) -- NEWPORT BEACH, CA. GameColony.com, a premier provider of tournament-quality, competitive multi-player games of skill announced today that it has formed a strategic partnership with Digital Agency Group, Inc. (DAG), a leading Internet media and advertising company, formerly the New Media Group at Lions Gate Entertainment. Under the terms of the partnership, GameColony.com will provide "co-branded" gaming content to a DAG affiliate - GameBreakLounge.com. GameColony.com will supply multi-player Java-based games, tournaments and chat to GameBreakLounge.com, while the two firms will share the recurring revenue stream generated from tournament hosting commissions, as well as from the sale of advertisements on the co-branded gaming pages.
GameColony.com CEO Leonard Shneyderman stated, "GameColony has replicated the real-world tournament-playing environment by offering a common forum for a growing number of players from all over the world to engage in healthy and entertaining online competition. We've engineered a lucrative revenue-sharing program that works best with our unique business model, and provides an income opportunity for our partners. Our Affiliate program is designed to complement the existing advertisement-based revenue and/or subscription stream for external sites. Individual web-sites, portals, publishers, media companies, charitable organizations and online affinity groups looking to supplement their revenues will be able to share in the success of GameColony.com pay-for-play games of skill."
David Creechan, President of the Online Media Division at DAG added, "Interactive entertainment is an important part of the Internet community. In a partnership with GameColony, DAG will enhance its content with popular interactive multiplayer games of skill. The entertaining nature of our new Site will drive "stickiness", repeat visitors and favorable demographics, thereby making our content economically attractive for advertisers. GameBreakLounge.com is an integral part of our business plan and is our core online marketing initiative." He added: "Our new Site offers a robust, competitive and fun environment to play. We were able to effortlessly and transparently enhance our content with GameColony.com tournament-style games and start generating significant recurring revenue by rapidly monetizing our traffic."
At GameColony.com, skill-based games are conducted in a secure environment on a 24/7 basis. All games were developed with the latest Java technology, which allows players to launch them from most Internet browsers in just a few seconds. GameColony.com acts solely as an independent tournament host and leaves the outcome of every game in the players' hands. Participants never play against 'the house' and there's always a winner based on one's skilled performance.

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About GameColony.com
Established in 1999, California-based GameColony.com is an Internet provider of universally popular, competitive multi-player games of skill. The company offers a world-class online gaming destination where, just as in land-based tournaments, players pay an entry fee to compete for cash prizes. Over 18 real-time games of skill are currently available at GameColony.com including: Solitaire, FreeCell, Cribbage, Canasta, Pool, Darts, Gin Rummy, Backgammon, Mahjong and Dominoes.
GameColony.com games do not constitute gambling because they involve predominantly skill, as opposed to chance, and the company also keeps players from getting in over their heads financially by limiting their monthly losses. GameColony.com fee-based tournaments are designed as interactive online entertainment for adults and are restricted to individuals of legal age in their respective jurisdiction. Players must also meet criteria for location eligibility in order to participate. As outlined in Company Terms & Conditions, skill-based games with cash prizes are legal in specified U.S. states and in most of Europe and Asia.
For more information on GameColony.com, please visit the web site at www.gamecolony.com

About Digital Agency Group
Digital Agency Group (DAG), formerly the New Media Group at Lions Gate Entertainment, a leading independent film studio, brings experienced, powerful Hollywood marketing savvy to clients seeking integrated Advertising, Marketing and Production. DAG is a Full Service Agency specializing in online marketing, advertising, publishing, and direct response marketing.
For more information on Digital Agency Group, please visit the web sites at www.digitalagencygroup.com or www.gamebreaklounge.com


Send an email to Richard Sandler of GameColony Inc.
(305) 422-7672

Keywords: GameBreakLounge, game, affiliate


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