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Art & Innovation Collide at Southern California Home & Garden Show
CONTEMPORARY ART INSTALLATIONS AND CONCEPTUAL HOME DESIGN REDEFINE MEANING OF ANNUAL SHOW
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(Anaheim, CA) – The 52nd Annual Southern California Home and Garden Show, the longest running and largest home and garden show in the Western United States, is returning to the Anaheim Convention Center from August 19-27, 2006 – and is turning over a new leaf.
Reconceived with a contemporary twist to better reflect the public’s interest in forward thinking, design and style, this year’s show will explore the newest innovations in the home and garden arena. In addition to the traditional talks and demonstrations by gardening and home design experts, the show will also feature fine art installations, innovative landscaping designs and architectural concepts in a feature exhibition entitled “REFLECTIONS.” With some spanning 80 feet or more in length, each of the five installations will bring added insight to the meaning of “home” and to that of “garden.”
The show’s entrance will be flanked by works by artists Kenneth Aronson, Peter Simpson Cook and Pamela Mower-Conner. Known for his large scale, architectural works, Aronson will create a hanging icon piece for the Southern California show. Mower-Comer will create a garden-inspired installation, while Cook will create a vibrantly rendered 88 foot painting installation reflecting Southern California style.
Renowned L.A. artist/architect Gregg Fleishmann will create structural installations, one of which is a conceptual housing structure entitled “DH1 Proposal for Emergency Shelter.” A prototype design for a temporary shelter, DH1 contains no screws or fasteners – even the structure’s hinges are made of wood. He will also erect the M5-5 Play System, a structure that doubles as an architectural work and a jungle gym for children. The creation will be placed on top of Grubble – 100% recyclable rubber product – to provide a soft landing for kids.
Meanwhile, artist Karyl Newman will create a soundscape installation in conjunction with the Tierra Verde Ecocentre. Tierra Verde will install a 1,600 square foot drought resistant Xeriscape garden, while Newman will create the soundscape for visitors to listen to as they walk through the garden.
Exploring one of the newest trends on the decorating front, an “Inverted Living” house will expand on the idea of creating outdoor ‘rooms’ that are as comfortable and well-decorated as indoor spaces. The center of the area will be a 12 X 12 square foot, translucent room with a garden inside and windows looking in. Outside of the house, a full living room, bathroom, kitchen, etc. will be designed to create an outdoor oasis. All outdoor furniture will be weather resistant.
REFLECTIONS will also feature two conceptual housing installations by SCI-Arc (Southern California Institute of Architecture) Community Design Programs, both designed by Los Angeles architect and SCI-Arc professor Alexis Rochas. Rochas’ AEROMADS and FAB Inflatable Pavilion are two prototypes for the home of the future, and explore the idea that one’s home is a malleable, movable entity that can be deflated and fit into a suitcase, then traveling to a new location with its owner. AEROMADS is supported in part by a grant from the Department of Cultural Affairs, City of Los Angeles, and the Kenneth T. and Eileen L. Norris Foundation.
Another highlight of the show is an appearance by four of the “Real Housewives of Orange County,” who star in the hit reality TV show on Bravo network. Each of the housewives will decorate a bedroom – all four of which will surround the event’s main stage – in her own, distinct style.
The event will feature around 650 exhibits ranging from home and garden product showcases to food and wine tastings. Yet another interactive aspect of this year’s show is the “Street of Dreams”, a mini-neighborhood featuring the latest designs and innovations in manufactured housing, complete with landscaping and built around a cul-de-sac.
Over 100,000 people are expected to attend the event over the nine-day period, spending over an estimated $30 million.
The Southern California Home and Garden Show will be held from August 19-27, 2006. Show hours are 3 - 9 pm Monday through Thursday, 12 - 9 pm on Friday, 10 am - 9 pm on Saturday and 10 am - 6 pm on Sunday. Admission is $10 for adults, $8 for seniors (60+) and $4 children aged 6-12. Children under 5 are free. The show will be held at the Anaheim Convention Center, located at 800 West Katella Avenue, Anaheim, Calif., 92802. For more information, please visit the Southern California Home & Garden Show website at www.southerncaliforniahomeshow.com.
Send an email to Gizem A. Nance of DMG
310-305-7169
Keywords:
home, show, garden
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