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REEBOK AND SONY ERICSSON TIE - UP TO BRING THE ULTIMATE FITNESS KIT
Reiterating its position as the number one sports and fitness brand in the country, Reebok is proud to tie-up with Sony Ericsson to promote the fitness culture in the country. Research has shown that listening to music while working out enhances the workout where one workouts harder and faster without realizing it. Determined to take the fitness platform to the next level, Reebok has decided to reward every buyer of Sony Ericsson’s Active Walkman Phone W710i with a pair of its highly stylized and ultra comfortable special edition Foster running shoes. W710i helps fitness enthusiasts count calories, measure their running speed and distance, and calculate the number of steps they have taken while running.
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January 29, 2007 (FPRC) -- Reiterating its position as the number one sports and fitness brand in the country, Reebok is proud to tie-up with Sony Ericsson to promote the fitness culture in the country. Research has shown that listening to music while working out enhances the workout where one workouts harder and faster without realizing it. Determined to take the fitness platform to the next level, Reebok has decided to reward every buyer of Sony Ericsson’s Active Walkman Phone W710i with a pair of its highly stylized and ultra comfortable special edition Foster running shoes. W710i helps fitness enthusiasts count calories, measure their running speed and distance, and calculate the number of steps they have taken while running.
Under this special offer, every customer who buys the Sony Ericsson W710i Sports Walkman Phone (packed in a customized box) will be rewarded with an RBK gift voucher. This RBK voucher can be redeemed across 51 RBK stores pan India for a special pair of RBK Foster Running Shoe. The special offer for your ‘Ultimate Fitness Kit’ is priced at Rs. 14,995.
Reebok’s contribution in growing the fitness business in India has been immense. The company has launched treadmills, cross trainers and bikes which have been well received by the fitness community. In addition to this, Reebok also invites its Master Trainers from various other countries, to share global perspectives on fitness and to conduct the Reebok Resolution with the Indian fitness fraternity. Reebok has not only been instrumental in redefining the attitude of fitness in India but also increasingly made it a career choice for women instructors and maintained global leadership in training across the board. Reebok is the number one sports brand in India with a retail presence of over 400 exclusive stores.
According to, Mr. Subhinder Singh Prem, Managing Director of Reebok India, “We realize that as leaders in India it is upon us to grow the category of fitness and come up with innovative fitness solutions. The ‘Ultimate Fitness Kit’ is a step in that direction. The fitness information that the Sony Ericsson W710i Walkman phone provides while consumers run and train in Reebok Foster running shoes is our way of enabling people to achieve their personal fitness goals by making exercise into an experience.”
Speaking on occasion, Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications – India said, “The Indian consumers are increasingly becoming fitness conscious and this is the first association where a leading handset manufacturing company has joined hands with a leading Sports and fitness company to come out with the Ultimate Fitness kit . The Sony Ericsson W710i Active Walkman phone is a unique product designed to compliment the lifestyle of people on the move who are fitness freaks. The W710i comes with in-built applications like the step counter and calorie meter in addition to all the unique music applications that come with owning a Walkman phone.”
About Reebok India
Reebok started its operations in India in 1995. Headed by Mr. Subhinder Singh Prem (Managing Director), Reebok India Co. has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and ranks at the top amongst international footwear companies in India. Reebok frequently invites Global Master Trainers to launch newer methods of Calisthenics (aerobics), Martial Arts, Flexibility & Strength Training Program, Core Training Program and Gym Ball Training, to the fitness fraternity. Through the RIA Program, the company has also increasingly made it a career choice for fitness instructors and boasts of having trained over 800 instructors till date. In addition to this Reebok with its market leadership authority on apparel and footwear technology introduces newer style and designs under the Premier Running Series, Pump Technology, DMX Technology and Play Dry, every season.
For more information on Reebok, please visit www.rbk.com
Send an email to Prasanth of Rebook
09986732599
Keywords:
RBK, Sonyericsson
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