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Death at Airport Exemplifies the Need for Understanding Customers Culturally
MBC Global announced today the publication of an essay, ˇ§The Cultural Customer Service Imperativeˇ¨. It chronicles the recent events at an airport in Vancouver during which a Polish immigrant died in the custody of the Royal Canadian Mounted Police.
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November 21, 2007 (FPRC) -- MBC Global announced today the publication of an essay, "The Cultural Customer Service Imperative". It chronicles the recent events at an airport in Vancouver during which a Polish immigrant died in the custody of the Royal Canadian Mounted Police. The essay draws a correlation to the lack of cultural customer service as a contributing factor in this unfortunate event. The article parallels the need for cultural customer service to every business and organization.
When Robert Dziekanski arrived in Vancouver, Bristh Columbia, Canada, on a flight from Frankfurt, Germany, the 40-year-old Polish immigrant stayed in a secure baggage area, as directed by his mother. After ten hours he attempted to leave the area. However, speaking only Polish, he was unable to communicate with the members of Canadian Border Services, the agency responsible for the baggage area. When the agitated Dziekanski began throwing items at the secured exit door, members of the Royal Canadian Mounted Police were called to assist. Twenty-five seconds later Dziekanski would be zapped by a Taser. Two 50,000 watt Taser shots followed within a short timeframe, and Dziekanski was lying on the airport floor -- dead.
The article includes:
+ Six ways to fulfill cultural customer service expectations.
+ Four cultural resources available in most communities.
+ Three reasons you cannot afford to avoid cultural customer service.
The article is available from MBC Global on their website, mbcglobal.org. There is no charge for the article.
About MBC Global
MBC Global is an international organization based near Detroit, Michigan, dedicated solely to increasing cultural knowledge and awareness. MBC Global believes the more we know about the cultures flavoring the world the better equipped we are to appreciate and embrace the differences that make each culture unique. With members representing 6 continents, MBC Global connects cultures through a unique website. MBC Global also offers developmental and training programs, setting it apart from other cultural organizations. For more information about MBC Global, send an email to rick@mbcglobal.org or visit www.mbcglobal.org.
Send an email to Rick Weaver of MBC Global
248-802-6138
Keywords:
Traveller, taser, dead
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