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Laithwaites Italian Wine Range Growth
Laithwaites have grown their Italian wine range by 20% in the past year. Representing 16% of all wine available from Laithwaites – this is 4 % more than the market. The range now offers wines from the classic regions as well as a number of new wines emerging from areas like Sicily and Puglia. Proving very popular are mixed cases which offer Laithwaites customers the opportunity to try wines made from a multitude of different grape varieties from all over the country.
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February 11, 2008 (FPRC) -- Laithwaites have grown their Italian wine range by 20% in the past year. Representing 16% of all wine available from Laithwaites – this is 4 % more than the market. The range now offers wines from the classic regions as well as a number of new wines emerging from areas like Sicily and Puglia. Proving very popular are mixed cases which offer Laithwaites customers the opportunity to try wines made from a multitude of different grape varieties from all over the country.
Boasting over 30 different grape varieties in the Italian range from Picolit to Zibbibo, from Teroldego to Refrosco - there are so many interesting Italian wines to explore. As well as wines from Tuscany and Piedmonte there is a wealth of wine regions each with their own personality.
The hot South of the country is producing some of the most exciting wines such as Laithwaites top seller – Papavero Rosso. This is a rule breaking red from 4 regions and 4 different grape varieties. Other winning wines include the Farnese Pecorino (yes a grape variety as well as a cheese!) from the Abruzzo region, which won the International wine challenge trophy in 2007. Visionario Bianco from Friuli in the North East is made from a unique blend of 6 grape varieties including Tocai and Malvasia. This has proved popular with the wine critics and is now a multi-award winner.
The Laithwaites Italian buyer, Thomas Woolrych comments “There has never been a better time to buy Italian wines, quality is at an all time high and the number of diverse grapes and regions offers customers more than any other wine country”
2006 was a fantastic year in Italy and 2007 is rumoured to be even better by many wine plaudits. Volumes are the lowest they have been in 60 years which means high quality but pressure on stocks. For more information please visit our Italian wines section at http://www.laithwaites.co.uk/italianwines
Contact Details:
VICTORIA HATTON
Media Relations
The Sunday Times Wine Club
New Aquitaine House
Exeter Way, Theale
Reading, Berkshire
RG7 4PL, UK
Phone: 0118 903 0903
Email: laithwaites@neooptic.com
Web Site: http://www.laithwaites.co.uk/italianwines
Send an email to VICTORIA HATTON of Laithwaites
0118903 x0903
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