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Queen of Green Deflates Today's Green Hype and Puts Greenwash Out to Dry
An interview with pioneering environmental advocate, Debra Lynn Dadd
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February 15, 2008 (FPRC) -- Debra Lynn Dadd's newest book, "Really Green," tames the confusion in today's booming green market with a new green standard and an innovative tool to determine what green really is. Here, she talks about her solution to our growing befuddlement and takes us back to the basics.
Q: Debra, I found your book to be intelligent, inspiring and brimming with very useable information. It made me feel good about my own efforts to go green. Tell us what your book is about.
A: Everyday, I am in contact with people who want to live green…they really want to do the right thing. In talking with them, I realized that most people don't know the basics of green. The most common question I am asked is "How do I know if this product is really green?"
My book, Really Green, is the answer to this question. It covers all the basics anyone needs to know to tell the difference between products with real environmental and health benefits and those with misleading green hype. It covers everything from defining biodegradable to how to identify greenwashing. But most importantly, it outlines the basic principles that define green products, so anyone can have confidence they can recognize a green product when they see one.
Q: So, tell the world what "green" really means?
A: In the broadest sense, green includes any product, service, or activity that is supportive of life, both human and otherwise. So this would include everything from helping the environment to human health and social issues. "Green" is the umbrella that encompasses everything in these fields, including organic, recycled, biodegradable, fair trade, and other life-supporting practices.
Q: Is there a standard by which we measure what is really green?
Yes, and it is not based on opinion. All we need to do is look at nature to see that a green product would be made from resources that are rapidly renewable, taken sustainably, made with efficient use of resources, and other practical guidelines. There can be no more solid and true foundation for what constitutes a green product.
Q: What excited me the most about your book was to learn that I am not this thing called a "consumer." How can we become more human in living and less the consumer we've been taught to be?
A: Our whole consumer identity of having our lives revolve around the buying of things is simply not our natural state. We don't have to buy our lives, we can live our lives. Consumers rely on others to provide for them, but as humans we can think for ourselves, feel for ourselves, create for ourselves, and act from caring about the well-being of all life.
Q: And, with all the years you've been in the business, why did you choose to write this book now?
A: Quite suddenly I felt a new urgency...we all need to go green right now! This past winter I spent some time in San Francisco. Amazingly, in December, the camellias were blooming, the fruit trees blossoming, and the fields were yellow with mustard flowers. I was shocked! None of these things are supposed to happen until February. I lived in Northern California for 47 years and I know when the flowers bloom. The earth is changing.
This is more than a book to me, it's a mission. I feel called to do this at the deepest level of my being. The Earth is calling all of us.
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Joyce White is a writer and the founder of Wordistry, a company that provides a variety of support services to writers.
Really Green by Debra Lynn Dadd can be ordered online at http://www.dld123.com/reallygreen
Contact Debra Lynn Dadd at:
727-466-6812
debra@dld123.com
www.DLD123.com
www.DebrasList.com
Send an email to Debra Lynn Dadd of DLD Communications
727-466-6812
Keywords:
green, environment, consumer
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