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Bourgeois Boheme – Transforming Fashionista into Compassionista
New collection of shoes from Bourgeois Boheme aims to bring the message of "Fashion with Compassion" to the mainstream market.
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February 18, 2008 (FPRC) --
Bourgeois Boheme, one of the UK’s most popular online and animal-friendly fashion boutiques, has launched its very own range of footwear for men and women.
Alicia Lai, Bourgeois Boheme’s founder, says, “We saw there was a gap in the market for footwear that was not only animal-friendly but also stylish and affordable. It’s something we’ve looked for without success for years, so we finally made our own.”
Handmade and ethically produced in Portugal and India, Bourgeois Boheme’s Espiritual and Jiva ranges offers both men and women an alternative in the world of mainstream fashion, where shoe production is often linked not only with animal suffering but also with workforce exploitation and environmental destruction.
The range is made of microfibre, the highest quality and most eco-friendly leather alternative, and is 100% animal-friendly. Even the glue used is water-based.
Each of the designers and factories has been handpicked for their ethical work conditions and kinder-to-life sensibilities: it is important to Bourgeois Boheme that from design to finished item they know exactly how their shoes have been produced.
Espiritual ‘Full of Spirit’ is a range of men’s shoes handcrafted in Portugal. The collection presents eight shoe styles (ranging from) including dressy patent Liberto or ‘Free’, Simpatia ‘Kindness’, ultra-luxurious and chocolaty, suedette brogues, Compassivo ‘Compassionate’– faux croco shoes and comfortable yet elegant slip-on Vida ‘Life’.
Inspired by the ancient Indian philosophy of ‘ahimsa’ or non-violence, the women’s range Jiva or ‘Soul’ was produced in partnership with a vegan-run factory in India. The partnership has resulted in a smart range of women’s every-wear shoes- leopard-print ballerinas called Priya ‘Beloved’ and pointed flats in sleek faux lizard, Lalita ‘Graceful’, are just two in the collection.
“We created Jiva and Espiritual to spread the message of ‘fashion with compassion’ to the mainstream market so that not only vegetarians and vegans, but all fashionistas will start making consumer choices that are kinder to the wider environment and support small ethical businesses like our own” , - says Alicia Lai.
The range is a rare find in the ethical shopper’s world where organic and ethical often means either high-priced or low-style. Bourgeois Boheme has produced a range of smart shoes that ticks all the animal-friendly, ethical and style boxes and yet is still affordable to the general market.
“Footwear for the ethically conscious” embossed on the sole, says it all.
For more information contact Bourgeois Boheme:
info@bboheme.com
www.bboheme.com
+44 (0)20 88 788 388
Hydrex House, Garden Rd, Richmond, Surrey TW9 4NR, UK
Send an email to Vika Lebedeva of Bourgeois Boheme
02088788388
Keywords:
vegan, vegetarian, fashion
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