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Asia Pacific PR Industry Benefits from Expert Advice
New publication addresses skills gap in Asian PR industry
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February 27, 2008 (FPRC) -- ‘Public Relations for Asia’ is helping to fill the skills gap created by the exponential growth in demand for PR services across the Asia Pacific region. The book, written by leading Public Relations experts Trevor Morris and Simon Goldsworthy, offers key insights and straightforward practical advice for agency and in-house PR staff looking to cope with increasingly complex communications challenges.
The growing importance of the Asia Pacific region over the past 20 years is reflected by the fact that countries within the Asia-Pacific Economic Cooperation (APEC) organisation now account for 55 per cent of world GDP. The complexity of these economies is also reflected in the changing structure of intra-APEC trade with demand for merchandise goods doubling to US$3 trillion since 1994.
Trevor Morris said, “The dramatic economic, social and political development of the Asia Pacific region has thrown up endless communications challenges. Through Public Relations for Asia we aim to use our practical UK-based expertise and detailed research of the particular issues affect Asia Pacific PR to provide practitioners with a useful resource to meet the challenges they face.”
“Public Relations for Asia” is divided into four sections beginning with a look at theory and ethics in PR. This is followed by a look at the strategy and planning of a pr campaign. Section three takes the reader through the practical skills such as media relations, internal communications, events management and design while the conclusion examines the future of Asian pr.
“Public Relations for Asia” is available from Palgrave Macmillan. http://www.palgrave.com/products/title.aspx?PID=280314
About the Authors
TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.
Send an email to Conway Wigg of http://
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Keywords:
Public Relations
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