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Rupiz Media develops a Feed Burner Application

Rupiz Media’s Feed Burner application is a wizard based utility that optimizes the website’s functions by drastically reducing the manpower and standardizing the feeds as per the website’s requirements. The application can be proficiently customized across different industry verticals.

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April 8, 2008 (FPRC) -- Rupiz Media (http://www.rupizmedia.com/), a leading Search Marketing and Web Applications Development firm, has recently unveiled its Feed Burner application for the UK based mobile industry. The application adopts the fundamental Fetch-Process (burn)-Standardize approach.

Essentially working on the feeds acquired by several merchants, the Feed Burner burns (read breaks and processes) the data and finally churns out a data that is compatible with the website. The burning process involves inserting affiliate-tracking ID to track the sales, altering and manipulating the merchant feeds (if required) and so on.

Feeds come in various formats that include- CSV (Comma-Separated Values), XML (Extensible Markup Language), Web Services, text files, TAB delimited files and so on.
The merchant feeds required by the Burner vary across industries, for e.g., the Feed Burner for the UK based Mobile phone industry fetches merchant feeds on the following criteria:

a) Handset name
b) Plan name
c) Network
d) Free minutes and texts
e) Merchant name
f) Deep URL (Merchant URL/ landing page for the deal)
g) Prices (in case of Sim Free phone)
h) Line Rental (in case of contract and clearance phone)
I) Free Gifts (offered by Merchants)
j) Contract Length


Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Media states, “Rupiz Media’s Feed Burner application is a wizard based utility that optimizes the website’s functioning by drastically reducing the manpower and standardizing the feeds as per the website’s requirements. The (Feed Burner) application can be proficiently customized across different industry verticals.”

Business-wise, the Feed Burner makes the equation pretty simple- consistent and speedy update of feeds equals to high efficiency of the website, up-to-date feed information resulting in higher sales and maximizing revenues. Considering the fact that Rupiz Media’s Feed Burner application can be extended to cater various industries, businesses of all natures can benefit from it.


Contact Details:
Rupiz Media
H-23,
Sector-63, Noida-201301,
Uttar Pradesh, India
Tel: +91-120-4216962
E-mail: press@rupizmedia.com
Site URL: http://www.rupizmedia.com/

Send an email to Rupiz Media of Rupiz Media
+91-120-4216962

Keywords: Web Applications Development, Web development, online marketing


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