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John Wm. Macy’s Cheesesticks Is Calling All Chefs To Submit Their Creative Recipes To The “Twist N’ Crunch” Recipe Contest

John Wm. Macy is looking for recipes (http://www.flickr.com/photos/cheesesticks) that share the same one-of-a-kind quality as his famous CheeseSticks, and is asking consumers to put their own twist on the way they use their favorite variety of CheeseSticks, CheeseCrisps, or SweetSticks. We would love to get the word out to your readers about our search for delicious and innovative recipes. Online votes by the public will determine the three finalists and the Grand Prize winner will be chosen by a panel of three expert judges: Rick Tarantino, celebrity chef who has previously appeared on the Food Network, and television shows such as “Good Morning America” and “Today;” Carol Blymire, author of the award-winning blog French Laundry at Home (http://frenchlaundryathome.com/); and Heather Batts, mom, wife and author of the popular mommy blog The Domestic Diva (http://thedomesticdiva.org/).

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April 18, 2008 (FPRC) -- Today John Wm. Macy announced that he is looking for recipes that share the same, one of a kind quality as his famous CheeseSticks. John Wm. Macy’s CheeseSticks, award-winning purveyors of gourmet snacks, is asking consumers to put their own twist on how they use their favorite variety of CheeseSticks, CheeseCrisps, or SweetSticks by submitting delicious and creative recipes to the “Twist n’ Crunch” Recipe Contest.

“Over the years we have received many recipes and serving suggestions from CheeseSticks aficionados,” said John Macy, creator of John Wm. Macy’s CheeseSticks. “It’s time to recognize the creativity of our customers, and give them some well-deserved praise.”

Recipes may be submitted for any type of appetizer, entrée or dessert. Some idea-starters for recipes include:
- Provide a new twist to spinach and artichoke dip by replacing tortilla chips with CheeseSticks or CheeseCrisps.
- Add crunchy texture to macaroni and cheese by crumbling CheeseCrisps on top.
- Serve chili with CheeseSticks instead of crackers for a contrast that will send taste buds soaring. Serve them cold or heat them in the oven.
- Rather than breadcrumbs, use crushed CheeseSticks or CheeseCrisps to bread chicken.
- Create mini-pizzas by topping CheeseCrisps with tomato sauce and shredded cheese and your favorite veggie.

The contest launched on Wednesday, April 2. Contestants can submit their recipes at www.cheesesticks.us through Friday, June 20. Starting Friday, April 27 through Friday, July 25 CheeseSticks fans and contestants can return to the contest Web site to vote for their favorite recipes. The winners will be announced Tuesday, July 29.

Aside from culinary superiority, the winning recipe will be awarded with snack fame and fortune. The grand prize winning recipe will be featured on John Wm. Macy CheeseSticks packages, accompanied by a picture of the proud creator. The Grand Prize winner will also be awarded a two night expense-paid trip for two to New York City, $500 spending and an opportunity to meet with John Wm. Macy, who will conduct a personal tour of the CheeseSticks factory. The top three finalists will be awarded a one-year supply of John Wm. Macy CheeseSticks products. A $200 cash prize also will be awarded to an online voter, chosen at random, who voted for the Grand Prize winning recipe.

While the online votes by the public will determine the finalists, the Grand Prize winner will be chosen by a panel of three expert judges: Rick Tarantino, celebrity chef who has previously appeared on the Food Network, and television shows such as “Good Morning America” and “Today;” and Carol Blymire author of the award-winning blog French Laundry at Home and Heather Batts mom, wife and author of the popular blog The Domestic Diva.

NO PURCHASE NECESSARY. Open to legal United States residents residing in one of the 50 United States or District of Columbia. Sweepstakes ends July 29, 2008. Void where prohibited. For Official Rules, go to www.cheesesticks.us. This sweepstakes is sponsored by John Wm. Macy’s CheeseSticks, 80 Kipp Avenue, Elmwood Park, NJ 07407.

John Wm. Macy’s CheeseSticks products are made from high-quality, all-natural ingredients. The company’s gourmet product line includes six savory CheeseSticks varieties: Original Cheddar, Romano Garlic, Dijon Swiss, Cheddar & Scallion, Tuscan Swiss and Melting Parmesan, along with two dessert SweetSticks: Dutch Chocolate and Java Cinnamon. The popularity of the CheeseSticks led to the introduction of John Wm. Macy’s CheeseCrisps in five varieties: Cheddar & Asiago, Melting Romano, Smoked Jalapeño, White Onion, and Sesame Gruyère.

About John Wm. Macy’s CheeseSticks
John William Macy’s CheeseSticks was founded in 1984 in New York City by caterer and Chef John Macy. The manufacturing facility is located in Elmwood Park, New Jersey. CheeseSticks, SweetSticks and CheeseCrisps are distributed nationwide and can be found in some of the country’s finest gourmet, natural and specialty stores, supermarket chains, luxury hotels, and online at www.cheesesticks.com.


Send an email to Charlotte Cavarett of John Wm. Macy\
617-536-3300

Keywords: recipe contest, gourmet snacks, CheeseSticks


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