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A Bill on Blocking Online Advertising Rupiz Ads
The Third-Party Internet Advertising Consumers' Bill of Rights Act of 2008 is proposed in New York pertaining to safeguarding the privacy of the consumer. Online Marketing Firms emphasis their efficient self-regulation system and the unnecessary constraints which the bill would have on the online marketing network.
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June 2, 2008 (FPRC) -- The Third-Party Internet Advertising Consumers' Bill of Rights Act of 2008 is proposed by New York State Assembly representative Richard Brodsky in order to exercise control over the methods of online data collection. This bill attempts to forbid the use of some form of Personally identifiable information (PII) like security numbers, medical information and financial information. The merger of the various players in the field of online advertising, and the continuing concern with the intruding nature of advertising (practiced by some irresponsible agencies) has resulted in the propounding of such a Bill.
To serve the interests of the consumers, the Federal Trade Commission (FTC) keeps issuing fresh guidelines for interpreting and implementing the existing legislation on consumer privacy. In 1998 and 2000, the FTC released the statistics regarding the business web sites which inform consumers of their privacy policies. It highlighted the hike in the number of web sites which confirmed to the requirements of privacy policies. The Privacy Act of 2005 was intended to restraint the transaction of personal information for marketing, which did not work out. Apart from these, there are regulatory acts which were implemented. These include California's Online Privacy Protection Act and similar laws in Nebraska and Pennsylvania.
The online advertising fraternity has strongly responded to the proposal of this bill. The Interactive Advertising Bureau (IAB) VP of public policy, Mike Zaneis states that, "The bill is very broad and it would make a lot of legitimate practices illegal." Also the revenues generated through ads provide resources for upgrading the network to facilitate the continuous flow of web traffic. The self-regulation by the industry itself is effective. Many cite the model of Network Advertising Initiative which presents the privilege of opt-out, as an example. Also in the wake of the AOL debacle, the agencies have become extremely exacting concerning the safeguarding of the privacy of their consumers.
Meenakshi Wali Business Development Head and Co- founder Rupiz Media states that, The close and careful guarding of the consumer's privacy should be the primary concern of each and every online marketing group. Rupiz Media is a premier online marketing firm providing services in SEM and business application software development.
The proposal of such a bill is a wake up call for the online advertising firms to heighten their consumer's privacy security. Self-regulation by the industry itself is the watchword for the incessant thriving business of online advertising.
Send an email to Meenakshi of Rupiz Ads
0800 097 0237
Keywords:
online advertising, internet advertising, online banner advertising
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