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Lead Generation Emerging As the Leading Choice for Marketers
To produce the maximum sales, lead generation appears as the upmost priority for marketers to invest their money in. It now seems as highly advantageous to both marketers and customers.
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June 5, 2008 (FPRC) -- In a recent survey jointly conducted by the Sales Lead Management Association with B-to-B magazines, the findings indicated a growing trend towards increasing lead generation budgets by the marketers. During Q3 and Q4 in 2008, nearly 45.4% of 273 corporate marketers are projecting to augment their lead generation budgets. For targeting actual sales at this time of economic deceleration, such marketing devices will prove to be more profitable.
Lead generation is emerging as the new magnet to attract maximum actual sales. Here are some interesting findings of the survey:
-Lead generation exercises are set to be the top most preference for 49.9% of marketers
-39.4% of marketers aim to hike lead-generation expenditure by 11% and 20%
-In contrast, only 10.3% of marketers plan to spend less on lead-generation during the second half of 2008
Meenakshi Wali Business Development Head and Co- founder Rupiz Media (http://www.rupizmedia.com/) states that “Lead generation is all set to become the best tool to generate long term benefits for both the marketers and the customers.” She also stated that striking a balance between lead generation and marketing activities will enable B to B marketers to find out their best customers and how they became their best customers. The process is equally important as it will show the path to garner more customers and simultaneously boost the sales.
Rupiz Media is a premier online marketing firm providing services in SEM and business application software development and their network strives to provide perfect business platform for global merchants, offering them a sea of benefits.
These statistics clearly reveal the drift towards favouring cost effective and result oriented marketing practices.
Contact Details:
Rupiz Media
H-23,
Sector-63, Noida-201301,
Uttar Pradesh, India
Tel: +91-120-4216962
E-mail: press@rupizmedia.com
Site URL: http://www.rupizmedia.com/
Send an email to Rupiz Media of Rupiz Media
+91-120-4216962
Keywords:
online marketing, Internet marketing, online marketing company
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