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Apex Marketing Group Helps Federal Looseleaf Launch Corporate Website
With the recent launch of www.federallooseleaf.com, Federal Looseleaf highlights its original and creative thinking with dozens of examples of presentation packaging from menu covers to elaborate multi-piece sales kits. The new website design is a reflection of the company's slogan “binders are my life” and it’s quirky founder Jeff Hunter. After the initial launch of its new site, Federal expects to add functionality to allow customers to submit quotes, send creative files via FTP and place orders online.
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July 12, 2008 (FPRC) --
5/23/08
When we think of three ring binders we don't think much about their design just their utility. Yet that is exactly what Federal Looseleaf, a Minneapolis-based manufacturer of creative presentation packaging, does on a daily basis; concentrate on making the perfect binder.
With the recent launch of www.federallooseleaf.com, Federal Looseleaf highlights its original and creative thinking with dozens of examples of presentation packaging from menu covers to elaborate multi-piece sales kits.
“As a regional manufacturer of custom presentation packaging, we wanted to expand our customer base. Having that objective in mind, we knew that word-of-mouth would only get us so far and our current website wasn't doing the job. We contracted with Apex to completely redesign our online presence and this new website is just the first step,” says Jeff Hunter, founder and president of Federal Looseleaf.
The new website design is a reflection of the company's slogan “binders are my life” and it’s quirky founder Jeff Hunter. Just a quick glance at a competitor's site will show that Federal Looseleaf's new web presence is quite a contrast in a very traditional industry. With a color palate as varied as their portfolio, the new website highlights the numerous presentation packaging projects that Federal has completed. Like snowflakes, each project is a custom creation and no two are the same.
“When I first toured the Federal Looseleaf facility, I was struck by how varied and original their work was. These aren't just 3-ring binders, these are presentation creations. Each one is custom-designed and that is the only way that Federal Looseleaf works. Manufacturing the kind of binders you find at a big box store doesn't interest them. A visit to Federal's shop floor is like going to an idea factory and we wanted the website to reflect this major market differentiator,” said Bruce Stasch, Director of Sales for Apex Marketing Group.
According to company president Jeff Hunter “We are in a business that some may considered old school. People say: Binders? How boring is that? We don't think of it that way. A 3-ring binder is just the canvas we work on. We start there and then find ways to integrate new materials and manufacturing techniques into our work. Clients always look for innovative ways to tell their story and we delivery them custom presentation packaging that no one else can.”
After the initial launch of its new site, Federal expects to add functionality to allow customers to submit quotes, send creative files via FTP and place orders online. They will soon complete work on a new line of custom presentation materials that they expect to highlight on the site and allow customers to order in small quantities. This new site is the beginning of a major departure for Federal Looseleaf which usually functions as an OEM and sells their creations almost exclusively to businesses and advertising agencies. “We expect retail customers to respond to this new line we’re developing and through the new website, expand our market area worldwide,” explains Federal Looseleaf's Jeff Hunter.
Companies interested Federal Looseleaf's work can view examples at: www.federallooseleaf.com/samples.html
About Apex Marketing Group
Apex works with businesses and trade associations by assisting them with integration of technologies like podcasts, blogs, websites, e-commerce storefronts and video. Bruce Stasch has owned Apex since 1999 and has worked with more than 65 clients including IBM, Datacard, ITT, 3M, United Healthcare, Pathway Health Services, Minnesota Health & Housing Alliance and the American Neurological Association. He also owns two e-commerce golf businesses and is a host of one of the leading podcasts on golf called Golf Gear News. He's a frequent contributor to Worldgolf.com, Tee Time Golf & Living, Minnesota Meetings & Events and his insights and projects have appeared in many of the local media like: The Business Journal, Upsize Magazine, Minnesota Technology, Twin Cities Business, WCCO-Radio, AM 1280, and Business Week Online. www.apex-ideas.com.
About Federal Loosleaf
Federal Looseleaf, is an award-winning Minneapolis-based designer and manufacturer of innovative presentation packaging. These custom-designed binders, menu covers, and sales kits, are original “works of art” and have been completed for hundreds of companies including Fortune 1000 organizations like Andersen Windows, Target Corporation, Medtronic, St. Jude Medical, The Minnesota Vikings, and Marvin Windows. www.federallooseleaf.com.
Contact:
Bruce Stasch
Director of Sales
Apex Marketing Group
www.apex-ideas.com
612-386-9062
Send an email to Bruce Stasch of Apex Marketing Group
952-939-0458
Keywords:
Marketing, Website Design, Packaging
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