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Membership Rewards… Customers Aren’t Buying It
A recent survey of Canadian consumers shows that membership reward programs have little or no effect on their purchase decisions.
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July 15, 2008 (FPRC) -- Toronto, ON – According to Canadians, membership rewards programs have little or no effect on their purchase decisions. A recent survey indicates that less than 30% of purchases are made in favour of retailers offering rewards and loyalty programs.
Of the 500 Canadians surveyed, a mere 6.7% felt that loyalty programs such as AIR MILES®, PETRO-POINTS, and Frequent Flyer Miles influenced their buying decisions “always”. Only 21% indicated that loyalty programs influenced their decisions “most of the time”. Many of those surveyed suggested better customer service would more likely influence their purchasing decisions.
Evaluate It by SQM is a division of SQM that conducts market research. Evaluate It by SQM is a new and exciting Mystery Shopping program for travelers. With Evaluate It, inspectors are eligible for 50% off their airfare, train tickets and hotel rates by simply completing a short evaluation form based on their travel experience. There are trains and hotels available just about anywhere across Canada and flights to major international airports. This program is available to anyone who is interested in taking time to provide details about their experience, and in return, save money. There are literally thousands of dollars in savings available through Evaluate It by SQM.
For additional information, please visit the website at www.evaluateitbysqm.com or contact:
Mr. David Lipton
Sensors Quality Management Inc.
895 Don Mills Road
Suite 400, Tower 2
Toronto, ON M3C 1W3
Phone: 416-444-4491
Fax: 416-444-2422
Website: http://www.evaluateitbysqm.com
E-mail: davidL@sqm.ca
Send an email to Sasha Mohammed of Evaluate It by SQM
416-444-4491
Keywords:
Loyalty Program, Discount Travel, Cheap Flights
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