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Beauty Blogger Partners with Johnson & Johnson
Johnson& Johnson tapped a handful of beauty bloggers across the country to host a Johnson’s Body Care Cause Party, which celebrates female friendships, beauty, and community service. The parties will bring awareness to the Fortune 50 company’s new program that enables women of influence to support local charities while gathering socially with friends. Johnson’s Body Care teams with beauty blogger Latoicha Givens to host a cause party in Atlanta on April 19 benefiting CARE’s Women Empowerment Initiative.
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April 2, 2009 (FPRC) -- Johnson& Johnson tapped a handful of beauty bloggers across the country to host a Johnson’s Body Care Cause Party, which celebrates female friendships, beauty, and community service. The parties will bring awareness to the Fortune 50 company’s new program that enables women of influence to support local charities while gathering socially with friends. Johnson’s Body Care teamed with Grammy Award-winning singer, songwriter and actress, Ashanti to host the first cause party. Ashanti’s party was a huge success and raised much-needed funds for the Boys and Girls Club of Glen Haven Long Island.
Atlanta resident Latoicha Givens who authors the fashion, beauty and lifestyle blog, Luxe Tips, hopes to duplicate Ashanti’s success. Givens was one of the beauty bloggers selected to host a cause party. Thrilled and honored to have been singled out by Johnson, Givens, also a practicing attorney, states, “I am a strong advocate of community service, especially assisting and helping women and children in need. This is precisely the type of project I love.”
Givens is active with two organizations, Junior League of Atlanta and Dress for Success, but she has chosen to use her cause party to spotlight and raise funds for CARE’s Women Empowerment Initiative. This initiative provides resources to improve the quality of life for women living in poor communities around the world.
“It is simply an added benefit that the parties will also focus on beauty and women taking care of themselves.” Through her blog LuxeTips dot com Given provides fashion and beauty tips to every woman regardless of occupation, social or economic status. The Luxe Tips motto is “Every Woman Deserves to Live the Luxe Life.” During the cause party that takes place on April 19 guests will be treated to a sampling of the luxe life and offered the ability to pamper themselves with Johnson’s Body Care line of lotions and body washes.
Johnson’s Body Care is a new line of lotions and body washes by the Johnson and Johnson Company. These products combine aromatherapy while moisturizing and pampering the skin.
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LuxeTips dot com is a lifestyle blog focused on providing fashion and beauty tips to all women. The LuxeTips dot com philosophy is every woman deserves to live the luxe life regardless of occupation or budget. Latoicha Givens is the creator and editor of LuxeTips dot com. She is an intellectual property attorney, wife, mom of two, and beauty junkie.
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Send an email to Robin Caldwell of The J Standard Media Group LLC
(216) 533-0945
Keywords:
Luxe Tips, Johnson Body Care, Latoicha Givens
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