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Northwest Resource Federal Credit Union Taps PSST! For Word of Mouth Marketing Campaign
Cost-effective campaign to generate awareness, increase membership and boost loans
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April 21, 2009 (FPRC) -- PORTLAND, OR -- PSST!, the world's first and only word of mouth marketing agency for banks and credit unions, announced that it has been hired by Northwest Resource Federal Credit Union to apply its exclusive word of mouth marketing services to help the credit union grow its membership and grant loans.
Facing the high expense and diminishing returns of traditional marketing mediums, Northwest Resource Federal Credit Union turned to PSST! to generate buzz and awareness within a reasonable budget.
"Northwest Resource knows its members and its target audience very well, and members love them - that makes them a great candidate word of mouth marketing," said Jeff Stephens, CEO of Creative Brand Communications, parent company of PSST!. "By understanding what makes the members of their well-defined target audience tick, we're able to give locals something they find buzzworthy, and make it easier for them to spread the message about the credit union."
PSST!'s Director of Client Services, Sherman Andrus, added "With the economy in its current state and competition in the financial sector continuing to increase, credit unions like Northwest Resource Federal Credit Union are no longer able to afford the waste that comes with traditional media. Demanding return on investment, these credit unions are turning to word of mouth marketing to generate organic conversations and referrals, and to cut through the advertising clutter," he said.
The campaign is currently under development and is expected to deploy in May 2009. Visit www.psst-marketing.com for a case study upon launch of the campaign.
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About PSST!
PSST! (www.psst-marketing.com) is the only word of mouth marketing agency for banks and credit unions. Created to help financial institutions gain an unbeatable competitive advantage, and eliminate expensive waste from traditional media, PSST! harnesses the power of buzz to help banks and credit unions get new customers, promote products and services, manage their reputations and create good will.
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Send an email to Jeff Stephens of PSST!
503-249-9363
Keywords:
word of mouth, bank marketing, credit union marketing
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