Mitsubishi’s Triton Claims Back-to-Back 4x4 Australia Magazine Trophies

For the second year in a row, the Mitsubishi Triton ute wins Ute Of The Year award in 4x4 Australia magazine competition.

December 8, 2010 (FPRC) -- Mitsubishi Motors Australia Limited (MMAL)’s versatile and value-packed Triton has been named 4x4 Australia magazine’s Ute Of The Year for the second year running.

A panel of judges named the Triton 4x4 GLX-R best among its competitors over several categories; value technological advancement, built tough, ‘bushability’ and how closely the vehicle matched its design brief and purpose.

Editor of 4x4 Australia magazine, Justin Walker, said the Triton was a worthy winner proving that Mitsubishi had stayed a step ahead of its competitors.

'The Triton has gone from strength to strength,' Walker said.

'The introduction of a 2.5 litre turbo-diesel engine combined with the class leading safety Super Select 4x4 system and tough build means the top-spec Triton is still the best 4x4 dual-cab ute on the market and a well-deserved winner of this year’s 4x4 Ute of the Year title,' he concluded.

It was a combination of consistency, reliability and value for money that separated the Triton from the competition with the Triton receiving full marks in the value category, edging out the pricier Nissan Navara and Toyota Hilux.

The Triton boasts a four star ANCAP safety rating with standard safety features including Active Stability Control, dual front SRS airbags, ABS braking system with Electronic Brake Force Distribution and Mitsubishi’s Reinforced Impact Safety Evolution body system with front crumple zones to absorb collision energy as well as reinforced supports.

The impressive 2.5 litre turbo-diesel engine generates 11 percent more power, is up to nine percent more fuel efficient and is noticeably quieter than its predecessor.

MMAL’s president and CEO, Masahiko Takahashi was delighted to receive this award from such an iconic Australian magazine.

'Mitsubishi is proud to be recognised by 4x4 Australia magazine, one of Australia’s most popular off-road travel adventure publications,' Takahashi said.

'The Triton range delivers fantastic value for money and superior four-wheel drive ability along with the comfort and safety features Mitsubishi is known for.'

The Triton is covered by Mitsubishi’s 10 year / 160,000 kilometre non-transferable drive-train warranty, five year / 130,000 kilometre new vehicle warranty and five year roadside assist as standard, and is available from more than 200 dealerships Australia-wide.

For further information, contact:
Lenore Fletcher, Head of Corporate Communications
Telephone: (08) 8275 2348
E-mail: lfletcher@mmal.com.au

Caitlin Beale, Manager of Corporate Communications
Telephone: (08) 8275 7250
E-mail: cbeale@mmal.com.au
www.mitsubishi-motors.com.au


--ABOUT MITSUBISHI--
Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.

The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.


RESOURCE:
Mitsubishi works hard to develop award winning new cars and automotive technology.

If you would like to know more about the Triton ute, iMiEV electric car or the compact SUV, the new ASX, see the Mitsubishi website.

Send an email to Lenore Fletcher of Mitsubishi Motors Australia
(08) 8275 2348

Keywords: new ute, triton ute, 4WD ute

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