Reinsurancetweets.com Launches to Show the Reinsurance Industry the Importance of Social Media
ReinsuranceTweets.com displays a wall of tweets which mention reinsurance and demonstrates the speed that conversations take place on the social network Twitter which are of relevance to the reinsurance industry.
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February 22, 2011 (FPRC) -- The reinsurance industry has been slow to react to the new world of online, web based communication which is happening through social media and social networks. ReinsuranceTweets.com aims to demonstrate the importance of embracing and engaging with social media for companies with an interest in reinsurance.
ReinsuranceTweets.com has been developed by Steve Evans, an internet consultant and entrepreneur from the UK with a background in the reinsurance industry. “The financial services sector, particularly reinsurance, have been slow to adopt and engage with social media”, said Steve. He continued, “ReinsuranceTweets.com is my way of showing people interested in reinsurance what's being said about the market on just one of the popular social networks, Twitter”.
“Social media is not just a fad, it's a rapidly growing communication and networking tool which is forcing businesses in every sector to change the way they communicate with customers, respond to criticism and do business online. It's a channel that the reinsurance industry really can't afford to ignore,” continued Steve, “I hope that by showing how active Twitter is on the topic of reinsurance it will encourage companies involved in this sector to put plans in place to embrace this new media and communications channel”.
Notes for editors:
ReinsuranceTweets.com has been developed by Steve Evans, an internet and e-commerce consultant from the UK. Steve Evans started his online career working for an internet start-up who provided services to reinsurance companies (such as Lloyd's of London and Aon) in 1996. He has also worked for global reinsurance broker Willis Group. Now, after a number of years as a senior leader in a global online travel agent, Steve Evans consults on internet matters to companies looking to enhance and improve their presence online, either by helping them improve their websites and intranet services, digital marketing and social media consultancy, or by helping clients create new experiences on emerging digital platforms such as the iPad. Steve Evans also owns and operates www.Artemis.bm, the leading news and information resource for the catastrophe bond, alternative risk transfer and weather risk management markets.
Send an email to Steve Evans of ReinsuranceTweets.com
+44(0)7711 244697
Keywords:
ReinsuranceTweets.com, reinsurance, social media
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