Nashville Trade Show Display Company Reveals Insider Tips to Double Your Trade Show Leads
Skyline Exhibitor Source specializes in trade show exhibits in Nashville, as such they are in a strong position to know what works and what doesn't work when it comes to selling yourself or your business.
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June 17, 2011 (FPRC) -- NASHVILLE, TN - Skyline Exhibitor Source, a Nashville trade show display company, knows the amount of work that goes into prepping for a trade show. The last thing exhibitors want is for all the work, time and money spent on the show to go to waste. To assist exhibitors in making trade shows worth their while, Skyline has compiled a few tips which could even double your leads.
• Your Booth Staff Matters More Than You Think
One of the most important things to consider is your exhibit staff. Friendly, engaged, knowledgeable people who want to be there are crucial. Your booth staff is the first contact new clients have with your company. If they aren't approachable, the likelihood of landing that new lead is very small, no matter how engaging your portable displays in Nashville, or elsewhere, might be. Skyline also recommends getting out on the floor to meet and greet attendees.
"We see it all the time: booth staffers standing there, not engaging passersby, on the phone or computer. That is a guaranteed way to miss a lead. The best way to generate leads is to get out in the aisle and talk to people. If they express an interest, escort them back to the booth and introduce them to another staffer who can answer their questions and get their contact information. Then, get back out in the aisle and start talking to more people," suggested John Hamari of Skyline Exhibitor Source.
Hamari also recommends assigning staff to certain areas of the booth. By assigning a specific person to each area, there is no confusion over which staffer should approach which attendee and every inch of the exhibit is covered. Holding a pre-show huddle each morning can be used to motivate the team and review what techniques have been working or not working.
• Work Your Pre-Show Contacts by Scheduling Appointments During the Show
"A sure-fire way to turn contacts into leads is to pre-set appointments. If you know ahead of time a contact plans to stop by your booth, set up a specific time for them to meet you there! This guarantees that they connect with you and demonstrates that you value them enough to set aside time specifically for them during the event. That gives you a significant advantage over your competitors," noted Hamari.
• Be Smart About Giveaways
Skyline suggests rethinking your giveaways at your trade show exhibits in Nashville. If possible, tie the giveaway in to your business or service by making the giveaway a percentage off the first sale for new customers or something similar. If you're offering an item that is unrelated to your business, make sure the only people who qualify are legitimate business leads; otherwise you're wasting your time with attendees looking to score a freebie.
Trade shows are an excellent way to generate new business, but if not done correctly, you'll end up wasting time and money. Taking the time to plan your strategies and set goals ahead of time will pay off.
About Skyline Exhibitor Source:
Skyline Exhibitor Source designs and produces custom trade show displays and permanent exhibit structures that help clients effectively market their brands. The Skyline team takes a full-service approach to every project, from developing the concept to inspecting and shipping the finished product. Our experience in high-quality graphic design and our commitment to sophisticated presentation make us leaders in the trade show booth industry. For more information, visit http://www.esourcetn.com.
Send an email to Christy Freeman of Skyline Exhibitor Source
888.256.3318
Keywords:
Nashville trade show display, portable displays in Nashville, trade show exhibits in Nashville
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