First-Ever Numerical Search Technology Arrives For CPG Industry

ChartSearch Announces “Insight Productivity” Initiative Using a New Search Engine Paradigm for Charting and Analysis of Statistical and Numerical Data

April 9, 2008 (FPRC) -- NEW YORK—Chris Modzelewski, Founder and Chief Executive Officer, announced today that ChartSearch Intranet has been launched providing a new paradigm in enterprise search and data analysis. Focused on changing the way the business and technology community researches and uses statistical and numerical data, ChartSearch Intranet offers a unique “insight productivity” solution, that empowers Consumer Package Goods (CPG) business professionals with a natural language, numerical search capability. By extending this user-friendly search interface to include numerical search, ChartSearch enables information users to harness the power of enterprise search and real-time business intelligence capabilities, within a single business market research platform.

When deployed within the Consumer Packaged Goods (CPG) industry, ChartSearch Intranet allows category and account managers to query, retrieve and analyze data in real-time search situations. As an example, an account manager for a nationwide drug retail chain could retrieve and display charts with real-time point-of-sales data highlighting that distribution voids compared to competitive items were due to poor stocking levels in the southeast region. This information might not have been included in the weekly performance management report, but having ad hoc data analysis capability could have eliminated the need to delay the positive response that caused this data irregularity. This end-user capability could also supplement existing data dissemination solutions, freeing up valuable business intelligence (BI) resources to focus on high-value initiatives.
The ChartSearch Intranet platform generates context specific visualizations of the searched numerical data, so that analysis and presentation of this information is both intuitive for the user as well as their internal or external audiences. “Access to, and analysis of, real-time data that conveys a compelling message”, said Chris Modzelewski, “is both potent and indispensable once offered to business information users. Competition in today’s CPG industry necessitates that end-user analytical tools offer nimble insight productivity capabilities, so that decision makers can have access to real-time data which can clearly convey what’s actually happening within the market. Today’s competition moves too quickly for data to be just out of reach.”
INSIGHT PRODUCTIVITY
Irrespective of industry, competitive position tomorrow is determined by having the ability to generate insights today. How does an organization spot trends that are just beyond the horizon? It is an organization’s ability to systematically generate insights into the changing nature of its marketplace that provides that organization with agile business intelligence and a competitive business advantage.
Organizations can build a sustainable capability to generate competitive insights by making data retrieval and analysis available to those individuals within the organization, who can offer benefit and influence from this resource. This proactive approach to providing business users with real-time insight productivity tools will ensure that a firm is maximizing their human assets.
WHO’S BEHIND THE CHARTSEARCH SOLUTION?
Chris Modzelewski, Founder and Chief Executive Officer has 10 years of experience in the media research industry. He was the founder and until recently, the majority shareholder of Gemius S.A. He oversaw the business’s growth from bootstrapping startup to becoming a multinational pan-European leader, with over 95% market share across 17 European countries.
Robert Fragola serves as Vice President of Sales Marketing at ChartSearch and brings 20 years of experience in the commercialization of a variety of enabling technologies including voice recognition systems, wireless data communications networks, business data visualization solutions and Artificial Intelligence-based predictive modeling, entity matching and data quality systems.



ABOUT CHARTSEARCH

ChartSearch is an enterprise technology company helping clients maximize their “insight productivity” through the use of a numerical search engine and real-time business intelligence platform. The company is commercializing a suite of enterprise software built around a common architecture for searching and analyzing statistical and numerical data. ChartSearch’s patent-pending suite of data search technology begins with a platform-neutral enterprise search engine, which enables clients to use natural language queries to instantly search and find statistical/numerical data, extract it on-demand and automatically visualize it in a readily accessible form.
Headquartered in West Orange, NJ, ChartSearch has operations in North America and Europe. For more information: www.chartsearch.net or info@chartsearch.net.
CONTACTS:
press@chartsearch.net

Sarah S. Berman
The Berman Group, Inc.
(212) 450-7300
sberman@bermangrp.com



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For more information contact Sarah S. Berman of http://www.chartsearch.net/ (http://www.chartsearch.net/)

Keywords: data analysis

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