Schway Fashion Interaction Launches with Ted Baker

Retailers can now entertain and retain shoppers on their sites and social networks. Ted Baker announced has become the first retailer to give online shoppers the opportunity to interact with their autumn/winter 2008 collection.

October 2, 2008 (FPRC) -- Powered by Schway® fashion interaction, onliners and Facebookers can coordinate their own looks from the current Ted Baker womenswear collection, save them and show their friends in an elegant and interactive application at www.schway.net and on Facebook at http://apps.facebook.com/schway_fashion/

"We believe that, exactly like a store experience, chances of conversion to sales and satisfaction increases with interaction. So, during these times of growing online sales, user-generated content and networked communications, surely the days of trawling through sites, item by item is over?" asks Eamonn Clarke, Managing Director of Schway. "Let people experiment and see how they will coordinate your styles. Let them show their friends and of course, give them easy access to buy the whole outfit."

This new application has been developed to sit alongside existing content on fashion retailers’ sites, aggregating collections to let shoppers play with everything from lingerie and coats to bags and bangles.

"It was important for us from the very start to develop an application that is easy, useful and addictive. This is the first application that actually places products intelligently, layers them and enables interaction. The aim is to retain the online visitor by entertaining them with the possibilities of fashion."

What’s more is that every click and combination is measured by Schway data, giving retailers enhanced merchandising and promotional opportunities.

"The great thing is that Schway provides exactly the same service for womenswear, menswear, teen and childrenswear. We are very excited to see whether men will find Schway as useful as women do."

To take the pressure off increasingly stretched ecommerce managers, Schway is a fully account-managed service, eliminating the need for extra resources like costly development and bandwidth.

Schway supports retailers’ strategies of expanding internationally. MySpace and Bebo are the next social networks for fashion interaction, giving a truly global reach, from friend to friend.


For more information contact Eamonn Clarke of Schway (http://www.schway.net)
+44 203 008 4957

Keywords: Schway, fashion, interaction

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