Free Press Release Center Logo
   
  Home | About Us | Sample Press Release
  Press Release Articles | Press Releases and SEO | Press Release Book  
 

Irish Wheelchair Association Story Shows the Power of the Press Release.

Shot on location at the Irish Wheelchair Association (IWA) Headquarters in Clontarf, Dublin, the new video from Irish Academy of Public Relations is all about writing press releases. It’s available to view on YouTube at http://youtu.be/a8nxSqEcsyY

PDF  View as PDF  Print View   

November 25, 2013 (FPRC) -- The Irish Academy of Public Relations has just uploaded a new video to YouTube http://youtu.be/a8nxSqEcsyY. The video explains how PR officers should write a good press release. It does this by following developments at the Irish Wheelchair Association as they plan a programme of action to get people with disabilities to sign up for public housing. The campaign was targeting everyone in Ireland with a disability, not just wheelchair users. The support of the media, including coverage of the IWA press releases, was vital in helping them to spread the message. The footage follows the development of the ideas for the release, the photo-opportunities with the Minister, the coverage generated in local and national newspapers, and in magazines.

“Anyone with a story to tell, who is trying to get coverage for their sports organisation, business, charity or community group, understands the value of writing a good press release” said Ellen Gunning, the Academy’s director. “If you don’t know the simple rules about how to write a release, how can you expect to achieve coverage?” she added.

PR practitioners need to understand how to structure a press release. Journalists structure their news stories in exactly the same way. The skill is identical. The Irish Academy of Public Relations teaches online courses in both journalism and PR. The Academy has graduates in 27 countries worldwide working in both disciplines.

The Irish Academy of Public Relation’s Certificates in Public Relations and Journalism are taught over 10 weeks and are tutored by practitioners who work in the industry on a daily basis. The next course begins online on November 14 2013. Further details call Toll Free 855.2780.802 or online at www.irishacademy.com/us


Send an email to Ellen Gunning of Irish Academy of Public Relations
855-278-0802

Recent Press Releases By The Same User

World’s first Online Radio Journalism course launched by Irish Academy of Public Relations (Mon 1st Sep 14)

The Irish Academy announces agreement with Greek academy to teach their PR course (Mon 9th Jun 14)

Irish Academy of Public Relations announces agreement with Dorben Polytechnic in Nigeria to teach their courses (Mon 24th Mar 14)

Irish Academy of Public Relations announces agreement with World Trade Centre in Uruguay to promote their PR course in South America (Mon 17th Feb 14)

Lifting the 'Fog' Around Sponsorship (Tue 26th Nov 13)



Press releases by industry
Advertising
Aerospace and Defense
Architecture
Arts and Entertainment
Audio and Video
Automotive
Baseball
Basketball
Beauty
Beverages
Business
Chemicals
Christianity
Communication
Computers
Consumer
Crops
eCommerce
Economy
Education
Employment
Energy
Environment
Events and Trade Shows
Fashion
Finance
Food
Football
Forestry
Golf
Government
Hardware
Healthcare
Holidays
Human Resources
Immigration Services
Information Technology
Insurance
Internet
Investment Services
Legal
Leisure
Lifestyle
Linux and Open Source
Maritime
Media
Non-Profit
Photography
Plumbing and Heating
Politics
Public Relations
Railroads
Real Estate
Religion and Faith
Restaurants
Retail
Science
Society
Software
Sports
Technology
Television
Toys
Trade
Transportation
Travel and Tourism
Trucking
Volunteer
Waste Management
Water

[ Vist our sister sites: Linux news | Bible Study Tool ]

Site design and layout copyright 2005-2015 Free Press Release Center