Free Press Release Center Logo
   
  Home | About Us | Sample Press Release
  Press Release Articles | Press Releases and SEO | Press Release Book  
 

Los Angeles Flower Market Publishes 100-Year History

Pictorial souvenir volume depicts the history and influence of Southern California flowers upon the floriculture industry throughout America

PDF  View as PDF  Print View   

February 1, 2009 (FPRC) -- The American Florists’ Exchange, Ltd. dba Los Angeles Flower Market announces the publication of a hardbound, 288-page full color, hardbound pictorial history portraying in stories and pictures the growth of the Los Angeles Flower Market, the area's flower industry and its influence across America.

Sending Flowers to America: History of the Los Angeles Flower Market and the People Who Built an American Floral Industry features a chronological history of how Southern California evolved into a patchwork of flower farms and citrus groves, covering its changing landscape from 1850 to the present day. A Profiles section features more than 60 stories based on interviews with descendents of the European immigrant families who formed the nucleus of the early Los Angeles Flower Market, who operated the flower farms, trucked their blooms nightly to Los Angeles, and sold and shipped flowers and supplies across the United States.

The book is unique in recording contributions made by European immigrants and transplants from "the states" to California's agricultural industry. It showcases their role in supplying flowers to florists and consumers nationally during the years before imports, when flowers could only be obtained domestically. Crucial is the role played by the Los Angeles Flower Market, the “grand central” of the Southern California flower industry since its inception in the early 1900s.

“We are very pleased to present this archival quality record of the milestones in our history,” says Johnny Mellano, manager of the Los Angeles Flower Market and a flower grower whose family story is one of those featured in the book. “These stories have been passed down to us through generations. It’s time we record them for those who follow in our footsteps and those across America who trade with California farmers and wholesalers and the Los Angeles Flower Market.”

About the American Florists’ Exchange, Ltd./Los Angeles Flower Market: The Los Angeles Flower Market of the American Florists’ Exchange, at 754 Wall Street in the Los Angeles Flower and Fashion District, was incorporated in January, 1921. Primarily a wholesale venue bringing together floral wholesalers, flower growers, shippers, distributors, floral suppliers, floral designers, event planners and retail florists, the Market is open also to the public and is part of the Los Angeles Flower District, the largest wholesale flower district in the United States. For more information, visit www.laflowerdistrict.com. For details about the Flower Market History Book Project, visit www.flowermarkethistory.com.

About the Authors
The Sending Flowers to America book project was managed and the book co-authored by Peggi Ridgway, editor of The Bloomin’ News, the newsmagazine of the Los Angeles Flower Market, and author of business books and articles. Jan Works, a Fullerton, California-based business writer, wrote most of the 66 profiles of growers, wholesalers and florists that appear in the book’s Profiles sections, while Ridgway wrote the book’s chronological history.

Distribution & More Information:
Flower Market History, P.O. Box 129, Buena Park, CA 90621-0129. Call (714) 228-1101 / Wordpix; or visit www.FlowerMarketHistory.com


Send an email to Peggi Ridgway of American Florists
714 228-1101

Recent Press Releases By The Same User

Floral Notecards Line Launched by Wordpix (Thu 18th Apr 13)



Press releases by industry
Advertising
Aerospace and Defense
Architecture
Arts and Entertainment
Audio and Video
Automotive
Baseball
Basketball
Beauty
Beverages
Business
Chemicals
Christianity
Communication
Computers
Consumer
Crops
eCommerce
Economy
Education
Employment
Energy
Environment
Events and Trade Shows
Fashion
Finance
Food
Football
Forestry
Golf
Government
Hardware
Healthcare
Holidays
Human Resources
Immigration Services
Information Technology
Insurance
Internet
Investment Services
Legal
Leisure
Lifestyle
Linux and Open Source
Maritime
Media
Non-Profit
Photography
Plumbing and Heating
Politics
Public Relations
Railroads
Real Estate
Religion and Faith
Restaurants
Retail
Science
Society
Software
Sports
Technology
Television
Toys
Trade
Transportation
Travel and Tourism
Trucking
Volunteer
Waste Management
Water

[ Vist our sister sites: Linux news | Bible Study Tool ]

Site design and layout copyright 2005-2015 Free Press Release Center