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The Dairy Queen® System Offers More Bang for the $5 Buck With Nationwide Launch of Value Lunch

Enjoying lunch and a sundae without breaking the bank: it’s a fast-food first. Ice cream and lunch used to cost $8-$10. Not anymore: DQ knocks out lunch and that nagging sweet tooth for just $5.

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April 18, 2013 (FPRC) -- In an economic climate where consumers are looking for value particularly at lunch, the Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has responded with a new $5 Buck Lunch offer that will appeal to everyone, even a value buyer like Berkshire Hathaway Chairman Warren Buffett.

The DQ® $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a ¼ lb. 100-percent beef GrillBurger™ topped with melted cheese, thick-cut tomato, fresh green leaf lettuce, pickles, onions, ketchup and mayonnaise served on a warm toasted bun; 100-percent whole-tenderloin white meat 3-piece chicken strips meal with your choice of dipping sauce; or an all-beef Chili Cheese Dog topped with melted cheese. All options are served with hot, crisp and tasty golden fries, an icy, cold beverage and choice of a sundae with fan favorite toppings ranging from hot fudge, chocolate syrup, caramel, peanut butter and marshmallow to banana, strawberry, cherry and pineapple. For just $1 more, fans also have the option to upgrade their small sundae to a small Blizzard Treat.

The treat category leader and leader in the quick service restaurant industry has added $5 Buck Lunch to give budget-minded consumers more bang for their buck with a lunch offer that includes, at no extra cost, a choice of sundae.

Offer may vary in Texas. For more information about the Dairy Queen system, visit DairyQueen.com, join the 5.6 million fans on Facebook or follow DQ on Twitter.

About ADQ:
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Send an email to Lauren Simo of Pierson Grant
954-776-1999, ext. 238



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