New Soft Drink Continues To Take UK Market Share
According to figures released today sparkling Laimon Fresh continues to increase market share in the UK. The unique lemon, lime and mint drink was launched in the UK following an extensive market research project undertaken by Copernicus International Consulting Ltd.
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January 29, 2014 (FPRC) -- From a standing start in 2011 Laimon Fresh is now listed by Tesco, Booths, Nisa, Costcutter, Sainsbury’s and proudfoot to name but a few.
The carbonated soft drinks market is facing some important challenges, particularly in Western Europe. Health in all its manifestations is a massive trend. When we reach for a soft drink, we're sometimes simply looking for a convenient form of refreshment or hydration and we're not focused on the healthiness of what we are drinking. But, in an increasing number of occasions consumers want the beverage to be a vehicle for other benefits beyond basic hydration and refreshment, many of which are health or mood related. It is here that the brand has scored great success.
Containing no additives or preservatives whatsoever, the Brand undertook taste trials prior to launch with Copernicus and the drink was preferred in blind tastings when compared to Sprite, Fanta and Pepsi.The Brand is also showing impressive sales across all 15 countries in Europe and Asia where it is now launched.
Angela James from Copernicus told us “The work we undertook in conjunction with The Marketing Lounge in both the UK and Spain was instrumental in defining how The Brand would be positioned and promoted. Press coverage has been extremely complimentary and now established, The Brand is going from strength to strength thanks to it being not only an excellent product, but also one that is in total tune with its target demographic
Copernicus are Market Research Society accredited, operate in over 40 countries and know what it takes to bring a new product or service to market, so it carries some weight when Angela James continued by saying "We are approached on a regular basis by companies who want us to undertake research that supports their existing strategies or theories. This is totally the wrong approach, strategies and campaigns should be based on solid research. Those that are succeed, and Laimon Fresh is a prome example of just that".
Send an email to colin jones of Copernicus International Consulting Ltd
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