ERREX, Inc SmartNormal Brand Registered by USPTO
“SmartNormal® branding of its weather information services is one piece of ERREx’s ongoing strategy to distinguish ERREx’s weather services from competitors.
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March 29, 2014 (FPRC) -- ERREX, Inc., Camp Hill, Pa is pleased to announce the company has received the United States Patent and Trademark Office (USPTO) notice of Registration for SmartNormal® branding for its weather information services.
“SmartNormal® branding of its weather information services is a first piece of ERREx’s ongoing strategy to distinguish ERREx’s weather services from competitors. Now that the SmartNormal® brand is protected, ERREx, Inc. will initiate a marketing campaign to highlight the need for improved planning weather across the commercial spectrum,” stated Albert Peterlin, President of ERREx, Inc.
Air temperature and precipitation SmartNormal® branded products will be available either as daily, climatological week, monthly or seasonal products. SmartNormal® branded products help narrow the range of variability to be considered. SmartNormal® branded predictions from several months to a year ahead assist farmers trying to plan seed purchases or equipment utilization. Growing Degree day accumulations offer insight into crop progress and production potential. For energy usage, SmartNormal® branded products offer predictive improvement in the accumulation of Heating and Cooling Degree Days, enhancing skill above the static 30 year average.
“While SmartNormal® branded products will be marketed to individuals when possible, the initial thrust of ERREx, Inc. will be form strategic alliances with established commercial weather companies for distribution of SmartNormal® branded services.”
Approval of the SmartNormal® trademark will reserve for the company the exclusive right to utilize the trademark and provide a legal framework in order to discourage unauthorized use of the SmartNormal® branding name.
ERREx, Inc. is a private corporation with interests in weather, water, climate, agriculture and the environment.
Send an email to Albert Peterlin of ERREx, Inc.
717 731 8804
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