Purely Natural Cosmetics Warns about the Truth Behind High-End Brand Cosmetics
The skincare supplier says that celebrities have been endorsing ‘high-end’ cosmetic brands that contain harmful ingredients and come with a hefty price tag.
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February 12, 2015 (FPRC) --
Purely Natural Cosmetics (PNC) is warning that those who regularly use high end, celebrity-endorsed cosmetic products could be doing untold damage to their skin. Marketing techniques show branded cosmetics from certain luxury brands to offer a miracle treatment that will work wonders for the appearance of your skin but, controversially, this may not be the case at all, says Jana Cevelova, Marketing Director at the UK-based skincare company.
The Daily Mail recently exposed Este Lauder’s heavily priced product, Crème De La Mer, for containing only £25 worth of ingredients in its 250ml pot, which retails at £530. Beauty experts claim that the formula that is used to make the cream is very dated and that Este Lauder’s cheaper products are more effective.
Jana warns about the integrity of the ingredients that are used:
“Clever marketing combined with celebrity endorsements will usually result in a successful advertising campaign for any product, but the truth is that most of the ingredients that are used to create this product from Estee Lauder are bad for you. They are full of damaging chemicals and extremely cheap to produce.”
According to Jana, consumers are spending a lot of money on high-end branded cosmetics that essentially contain the same ingredients as cheaper, everyday moisturisers. Certified organic cosmetic brands, such as Miessence and Plantae, only use ingredients that are 100% organic and sourced ethically. The Director and Product Developer at Miessence, Narelle Chenery, even claims that her products are so natural that they are in fact edible.
Many high-end brands use water as the main base to their products as opposed to natural vitamin rich ingredients, like aloe vera and lavender water. Certified organic brands use proven formulas that incorporate essential oils and plant extracts that have endless benefits for a variety of different skin types.
Jana Cevelova continues:
“With today’s social pressures people are constantly searching for the miracle formula that will turn back the years, but the truth is, there is no such thing. The secret to beautiful skin is being cautious about how you look after it and selective about what you put into your body. The best natural, organic skincare will enhance your skin’s appearance.”
Purely Natural Cosmetics are dedicated to providing organic products that offer positive long-term effects for the body and are ethically sourced.
Purely Natural Cosmetics is a family-run online shop that was established by people who are passionate about what nature can offer the body. The supplier is fully focussed on offering only certified organic products, stocking pure and natural items that range from skincare, haircare and cosmetic products to oral care, health food products and supplements.
Jana Cevelova, Marketing Director
Tel: 07804 671 401
Send an email to Jana Cevelova of Purely Natural Cosmetics
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