SelfTanner.us to Publish Educational Content in the Tanning Niche
A new niche site in the self tanning space has started publishing premium educational content.
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January 26, 2017 (FPRC) -- Selftanner.us, a new niche site in the self-tanning space, has started publishing free premium content for its users around the world. The platform was launched with the goal of educating users in the tanning and cosmetics space. It will include listings on the value of various tanning aids, as well as inform its users on how to avoid common tanning mishaps. Selftanner.us will also compare the leading brands of self-tanners available in the market, based on a number of metrics such as ingredients used, pricing, time-to-results, and more.
SelfTanner.us is a brainchild of Jack Montana, a skincare advocate who’s worked for many years. Mr. Montana’s work has revolved around creating awareness against skin cancer, and challenging major manufacturers to focus on natural and organic ingredients while formulating their products. He has won major international awards related to advocacy, and currently, operates a skincare education business in New York City. Mr. Montana started SelfTanner.us with the view of educating the millions of global users who still do not know how to differentiate between a good and a bad tanning method. The platform emphasizes on safe tanning practices, but also publishes any other relevant content in the industry.
The American Cancer Society estimates that millions of people are diagnosed with skincare each year. The majority of these individuals get cancer after over-exposing their skin to the sun’s harmful UV rays, which are known to be a leading cause of melanoma. This discovery has led to a massive decline in the use of sunbathing as a way to get a bronzed beach tan. More and more tanning fanatics are tanning to organic and natural products. This increasing demand has led to a gold rush where dozens of manufacturers from different parts of the world are launching new tanning products at a very high rate. The market has become flooded with new formulations, and it’s increasingly hard for the many clueless tanning fans to figure out just what products to use.
Jack Montana has said that SelfTanner.us will focus on promoting knowledge in the industry, with the goal of helping users make more informed product choices. Currently, the first batch of premium free content has been uploaded on the site. Mr. Montana has said that his team does a lot of painstaking research to establish the facts underlying products from different brands. He is also working on a program that involves collecting user complaints after the use of various tanning products. By promoting key knowledge, he hopes that he can make a positive difference in the industry. Currently, Mr. Montana relies on his own private resources to run his site. However, he has said that he is considering relying on donors in the near future.
For more information contact Jack Robbins of Self Tanner USA
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